The fuel that feeds your company’s “engine” is Customer Insight. The more we understand our customers, […]
An engine is not the only useful metaphor for thinking about how to upgrade your company. […]
After working at the Chick-fil-A Support Center, I first attempted to build a Customer Experience Engine […]
My first exposure to the idea of designing the customer experience was in 2003 when I […]
Determining the right pricing strategy is a crucial aspect of building raving fans for your business. […]
In a world where discounts and deals seem to rule, it’s essential to break the discount […]