In the world of business strategy, there are essentially two paths you can choose: be the cheapest option or become the premium player. Raving fans fall into the latter category, and they're more than willing to pay full price for products and services they love. Let's dive into why this happens and why it's essential for your business.

Let's cut through the noise and get specific in a world filled with hype and buzzwords. Raving fans are not just satisfied customers who leave with a warm, fuzzy feeling.