After working at the Chick-fil-A Support Center, I first attempted to build a Customer Experience Engine […]
My first exposure to the idea of designing the customer experience was in 2003 when I […]
Just because your customers love you doesn’t mean they’re telling others about you. You need to […]
Determining the right pricing strategy is a crucial aspect of building raving fans for your business. […]
In a world where discounts and deals seem to rule, it’s essential to break the discount […]
In the world of business strategy, there are essentially two paths you can choose: be the cheapest option or become the premium player. Raving fans fall into the latter category, and they're more than willing to pay full price for products and services they love. Let's dive into why this happens and why it's essential for your business.