My first exposure to the idea of designing the customer experience was in 2003 when I was a speaker at a conference. One of the other speakers was Ken Blanchard. He talked about the ideas in his book Raving Fans…
Turning Customers into Storytellers
Just because your customers love you doesn’t mean they’re telling others about you. You need to shift from hoping it happens to making it happen. You need to give them a compelling reason to spread the word. You need to…
Setting the Right Price for Raving Fans
Determining the right pricing strategy is a crucial aspect of building raving fans for your business. While it’s essential to create exceptional value, it’s equally important to set prices that reflect that value. Let’s explore the nuances of pricing for…
Breaking the Discount Addiction: A Path to Raving Fans
In a world where discounts and deals seem to rule, it’s essential to break the discount addiction if you want to create raving fans for your business. Let’s delve into why discounts can hinder your quest for loyal customers and…
Why Raving Fans Will Gladly Pay Full Price
In the world of business strategy, there are essentially two paths you can choose: be the cheapest option or become the premium player. Raving fans fall into the latter category, and they’re more than willing to pay full price for products and services they love. Let’s dive into why this happens and why it’s essential for your business.
Why Post Transaction Feelings Matter
Let’s cut through the noise and get specific in a world filled with hype and buzzwords. Raving fans are not just satisfied customers who leave with a warm, fuzzy feeling.