Just because your customers love you doesn’t mean they’re telling others about you. You need to shift from hoping it happens to making it happen. You need to give them a compelling reason to spread the word. You need to give them a story to tell.
Creating Story-Worthy Moments
People don’t simply recount facts; they tell stories. To inspire your raving fans to become storytellers, you must create moments that are worth sharing. This calls for a different kind of marketing—one that focuses on customer activation, cultivating insiders, and crafting narrative-worthy experiences.
While it’s crucial to establish brand awareness through general advertising, once you’ve gained a place in consumers’ minds, you can shift your focus towards creating remarkable experiences that encourage your core customers to become enthusiastic advocates.
And the key to getting them to talk is to create a story where they feel like the hero of the story (not you). They don’t want to tell your story. They want to tell their story.
So, you activate your loving customers by inviting them into moments where they get to feel awesome about themselves because they are associated with you.
See, the question your customers are asking is, “How do I feel about myself when I’m with you?”
How would your customers answer that if you asked them today?