Chick-fil-a employees meeting someone at their car with an umbrella. Southwest Airlines leadership personally cleaning planes to keep them on schedule. Morton’s steakhouse delivering a steak to the airport, because someone asked. Spotify creating a custom playlist for a disappointed…
Standing out from the Competition: Embrace the Unique
Competition is unavoidable in business, regardless of industry or scale. Whether you’re a big corporation, a local business, or a fresh startup, you’ll always come across competitors vying for your target audience’s attention. It’s time to break free from the…
The sweet spot of Leadership
The two core skills of leadership are spreadsheets and storytelling. Know your numbers and craft a narrative. Most of us have a natural inclination toward one of these, but both are required. Numbers are a record of what has already…
Strategic Insights from a Strategy Game
Several years ago I became consumed with a strategy game called Outwitters (for iPhone/iPad). Not only was it really fun, I learned a lot playing it. I know, I know. Some of you are skeptical that playing a game could…