The fuel that feeds your company’s “engine” is Customer Insight. The more we understand our customers, the more value we can provide and the less effort we waste. How well do you know your customers? We find that most companies…
I Say It’s an Engine, You Say It’s a Sports Team
An engine is not the only useful metaphor for thinking about how to upgrade your company. In my last post, I talked about the insights generated by thinking about your company as a garden. This time, I’ll share why I…
I Say It’s an Engine, You Say It’s a Garden
An engine is not the only useful metaphor for thinking about how to upgrade your company. For example, there’s much to be said about organizational strategies like gardening. This metaphor reminds you that you can’t force people to do what…
Defying Logic: The Unconventional Path to Legendary Brands
Chick-fil-a employees meeting someone at their car with an umbrella. Southwest Airlines leadership personally cleaning planes to keep them on schedule. Morton’s steakhouse delivering a steak to the airport, because someone asked. Spotify creating a custom playlist for a disappointed…
Standing out from the Competition: Embrace the Unique
Competition is unavoidable in business, regardless of industry or scale. Whether you’re a big corporation, a local business, or a fresh startup, you’ll always come across competitors vying for your target audience’s attention. It’s time to break free from the…
The sweet spot of Leadership
The two core skills of leadership are spreadsheets and storytelling. Know your numbers and craft a narrative. Most of us have a natural inclination toward one of these, but both are required. Numbers are a record of what has already…