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Defying Logic : The Unconventional Path to Legendary Brands

Defying Logic: The Unconventional Path to Legendary Brands

August 16, 2023 · In: Customer Experience, Leadership

Chick-fil-a employees meeting someone at their car with an umbrella. Southwest Airlines leadership personally cleaning planes to keep them on schedule. Morton’s steakhouse delivering a steak to the airport, because someone asked. Spotify creating a custom playlist for a disappointed…

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Stand out from your competition

Standing out from the Competition: Embrace the Unique

August 1, 2023 · In: Business, Leadership, Vision

Competition is unavoidable in business, regardless of industry or scale. Whether you’re a big corporation, a local business, or a fresh startup, you’ll always come across competitors vying for your target audience’s attention. It’s time to break free from the…

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Tokoyo street crossing with cars

The sweet spot of Leadership

June 1, 2022 · In: Leadership

The two core skills of leadership are spreadsheets and storytelling. Know your numbers and craft a narrative. Most of us have a natural inclination toward one of these, but both are required. Numbers are a record of what has already…

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Sega sign with 5 tvs

Strategic Insights from a Strategy Game

May 4, 2022 · In: Leadership, Vision

Several years ago I became consumed with a strategy game called Outwitters (for iPhone/iPad). Not only was it really fun, I learned a lot playing it.  I know, I know. Some of you are skeptical that playing a game could…

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