Chick-fil-a employees meeting someone at their car with an umbrella.

Southwest Airlines leadership personally cleaning planes to keep them on schedule.

Morton’s steakhouse delivering a steak to the airport, because someone asked.

Spotify creating a custom playlist for a disappointed customer.

None of these real life examples make sense. People can walk in the rain. Flights can be delayed, it’s quite normal. And what’s the big deal about losing one $9.99 monthly subscriber? In the realm of business, logic often reigns supreme. But here’s the catch – legendary brands don’t merely dance to the tune of spreadsheets and practicality. They set out to capture the hearts of their customers.

We’ve all been schooled in the art of sensible decision-making for business. ROI is the sacred mantra, and every move must contribute to the return on investment. Take a look at your competitors – they’re likely following suit, adhering to the norm, and churning out an experience that’s as average as it gets, if not less.

But what happens if we set down the playbook that everyone else is using. Standing out demands more than a simple copy/paste on what your competition is doing. It requires a change in perspective, a radical shift in the paradigm. Legendary brands don’t settle for the mediocre. They shatter expectations, they redefine norms, and they craft experiences that are nothing short of legendary.

Sure, it might not align with convention. It might even confound the logical mind. But here’s the secret: legends thrive on the audacious. They flourish in the extraordinary. They thrive where others hesitate to tread. So, ask yourself – do you want to be just another player in the symphony of sameness? Or do you want to compose a melody that stands out as legendary?

In a world where sense reigns supreme, it’s the sense-defying that often steals the spotlight. Embrace the illogical, the remarkable, and the unforgettable. Because in the end, it’s the audacious steps that lead to being a legendary brand.