Premium
Our clients are looking to become the best in their category, so we don’t settle for less than premium. We staff with premium consultants. We refine our materials until they have unique, premium insights. We help leaders build premium organizations. If you just want to be acceptable or average, our firm isn’t for you. But if you’re hungry to play at the premium level, then you will fit with our passion to be premium in all that we do.
Personalized
There are universal principles that we can teach you. There are powerful tools, developed by best-in-class organizations, that will save you a lot of time. But we have learned the hard way that generic answers result in frustrating results. To reach premium, your strategy needs to be tailored to your situation. You’re not a generic company. So, we build real relationships with our clients and deliver personalized solutions. If you want a calculating consulting machine who forces you to fit into their plans and only use their lingo, then we aren’t a good fit for you. We’re looking to forge real friendships with our clients. We are here to meet you where you are and help you chart your own course to greatness.
Practical
We believe that ideas that don’t get implemented aren’t very valuable. We like drawing cool diagrams and phrasing ideas in clever ways. But even more than that, we love identifying practical ways you can upgrade your company. Our team loves to serve as guides across the Knowing-Doing Gap. We don’t just give ideas and go home. We can walk with you, pointing out pits and sharing shortcuts. If you just want inspiration, we might be frustrating to work with, because we are always pairing our big ideas with tactical tools and asking annoying questions like, “When exactly will you take the next step?”
Playing the Long Game
It’s easy to make money if you just cut costs and squeeze your staff, but that short-term thinkig will come back to bite you later. We aren’t just interested in looking good today, but in building the kind of engine that gets better the longer it runs.
Perhaps the best lesson we have learned over these many years is that if you look far enough down the road, there’s no conflict between the noble path and the profitable path. In the near-term, it often appears like you have to pick on or the other. But there is a way to choose both. If doing good in the world isn’t a high value for you, then we would be a frustrating partner. But if you want to make money AND make the world a better place, then let us show you how the greats have figured out how to both at the same time.